identifying your target market
target customer is an individual that's most likely to buy your product. And it's a subset of the broader target market. For example, if your target market is female athletes between the ages of 13 to 25, a target customer could be female athletes in the specific age range of 13 to 16.
defining your brand
Your brand is the image customers have of your business, so take the time to define it thoughtfully and early, before the market does it for you. That way, your company's image will be what you intend it to be. It should be strategic and intentional.
positioning your brand
Brand positioning is about owning a unique position in the mind of the target consumer. Put simply, brand positioning is about owning a unique position in the mind of the target consumer, and it is an articulation of what you want your brand to be to consumers
learning your competitors
You can get clues to the existence of competitors from:
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local business directories.
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your local Chamber of Commerce.
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advertising.
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press reports.
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exhibitions and trade fairs.
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questionnaires.
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searching on the Internet for similar products or services.
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information provided by customers.
applying your brand personality
Your personal brand is how you promote yourself. It is the unique combination of skills, experience, and personality that you want the world to see you. It is the telling of your story, and how it reflects your conduct, behavior, spoken and unspoken words, and attitudes.
giving your brand a voice
Brand voice is your brand's personality; the unique way you present to the world. It must run consistently through all your communications (social media, website, blog posts, emails, advertisements) no matter which teams are handling which channels, and it mustn't change.
PERCEPIO
MARKETING
CHANGING THE ONLINE WORLD
At Percepio marketing we help you create your own brand!
like most people know their is a big difference between owning a company and owning
an brand, within the Percepio marketing spectrum we are able to turn your company into
a real brand. are you looking to take your company to the next level? please don't hesitate to contact us for a wide variation of service's!
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ABOUT
B360
2024
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